Urban Velo

Soma Fabrications Turns 10

From a press release by Soma: Soma Fabrications marks its 10th anniversary in the month of September. To help commemorate this occasion, they have commissioned San Francisco-based illustrator and muralist, Mona Caron to produce a poster. They have decided to skip producing an anniversary-themed frame, but are excited to be launching their Tradesman cargo frame soon as well as the San Marcos, a lugged “sport touring” frame designed with the help of Rivendell Bicycle Works.

The first Soma steel frames were unveiled at Interbike in September of 2001. The line launched with just four models: a track frame (Rush), a road frame (Smoothie), a 26” hardtail(Groove), and a cyclo-cross/do-all frame(Double Cross).

Soma started as a project between Jim Porter (president of The Merry Sales Co. an S.F.-based parts and accessory distributor) and Bradley Woehl (owner of American Cyclery, also in S.F.). This project was their response to what Brad felt was the abandoning quality steel bikes by the major bicycle brands and a lack of urban-friendly bikes that could fit racks and fenders.

Soma quickly moved into to developing parts and accessories the following year – mostly aimed at the commuters, messengers, errand runners, and other folks living the bike lifestyle — folks they have come to call “everyday cyclists.” Soma has become almost as well known for its Steel Core Tire Levers, Everwear tires and non-plastic tasting water bottles as it is for its frames.

Soma has a brand new website at www.somafab.com. Look for celebratory contests and raffles on their SOMAfeed blog and Facebook fan page for the rest of the year. Also look for prints of the poster to be available in month or so.

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  1. TerrySeptember 28, 2011 at 7:49 pm

    Cool poster.

  2. RonSeptember 29, 2011 at 3:49 pm

    I would love to know as soon as the posters are available !

  3. scottSeptember 30, 2011 at 1:15 pm

    I can’t believe they are only 10 years old.

  4. dontcoastSeptember 30, 2011 at 1:30 pm

    Mona Caron rocks! I remember my first Mona critical mass poster dearly. Where can I get this one?!

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