Urban Velo

Nine Lives Share the Road PSA

The Norwegian Road Administration, Statens Vegvesen, just released this Share the Road PSA featuring pro cyclist Thor Hushovd, former world road race champion. Full of all the kinds of close calls between cyclists and drivers that make us wish we could have nine lives. If only!

About Krista Carlson

A regular contributor to the print edition of Urban Velo, Krista Carlson is a cyclist obsessed with bike polo, baking, pickles, and all things bike-y. She is a native Angeleno and is madly in love with the city and everything that makes it the beautiful, crazy place that it is.

View all posts by Krista Carlson →


  1. JohnJune 25, 2013 at 10:21 am

    How many of those close calls could have been avoided by the cyclist proper signalling their intent or riding slightly less aggressively?

    Good commercial, but the message gets lost when the commercial shows the cyclist doing something stupid (ie, taking the left turn without signalling)…

  2. PaulJune 25, 2013 at 11:50 am

    Good Commercial. Shows that Bicyclists need to do their part of sharing the road and Cars etc need to do their part, Everyone is responsible. There are some other commericials that break down the various incidents and show how to avoid the problem.

  3. Share the road PSA - Doobybrain.comJune 25, 2013 at 4:55 pm

    [...] ᔥ Urban Velo [...]

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