Publisher's Statement
Money. It changes everything. It can’t buy you love. It’s the root of all evil. It doesn’t grow on trees. And a fool and his money... Well, we all know how that goes.
When it comes to bikes, unless you’re a sponsored pro or a member of the vilified 1%, money is seldom no object. It determines not only how many bikes you can own, but in many ways it factors in to how well they perform, how good they look and how long they’re likely to last.
Now of course you and I both know that a great cyclist can throw a leg over a $25 thrift store find and ride the wheels off the damn thing. Unfortunately, not all of us are so athletically gifted, and so we often turn our attention to equipment, hoping it will give us a slight advantage. After all, lightweight wheels really do help you climb, quality drivetrain components do help you ride faster, and comfortable saddles help you ride longer. But at the end of the day, most of us are still middle of the pack riders.
I believe that it takes a wise person to recognize this inherent truth and to spend their money accordingly. Though it’s not to say that there’s anything wrong with appreciating the finer things in life. If you’ve saved your pennies and think that a custom frame is going to make your cycling experience that much better, I say, “Go for it!”
Because if you consider all the useless, harmful and outright ridiculous things you could be spending your money on, investing in something that brings you health and happiness really is money well spent.