Publisher's Statement
Color. Wikipedia defines it as the visual perceptual property corresponding in humans to the categories called red, yellow, blue and others. And there are the alternate definitions—nouns, verbs and adjectives.
The decision to print the magazine in full color was not an easy one to make, and I’m certain the initial reactions will be mixed. Some will undoubtedly miss the simple black and white format. Some will be excited to see people from around the world in full, living color. And I’m sure many people will just say, “It’s about time.”
We understand all of these sentiments. The decision really comes down to making a better magazine. Color allows us to be more expressive, and to better reflect the people and the world we live in. After all, people are not black and white. And the world is not black and white.
I do admit to getting a little nostalgic when I look at the first few photocopied editions of Urban Velo, though. I started making punk fanzines back in 1988 using the
photocopier in my high-school guidance councilor’s office. After years of working as the art director for a full-color national magazine, it was refreshing to get back to my roots in 2007.
Moving forward, I think it’s important to keep that spirit alive. For that, we need your help. Most of the contributors that help us bring these pages to life aren’t professional photographers and freelance journalists. Typically, they’re talented everyday people who love cycling and relish the opportunity to express themselves. And the professionals who do contribute enjoy the chance to apply their talents towards their passion as opposed to working on just another commercial gig.
Perhaps most importantly, we need people to continue contributing to our I Love Riding in the City department. These stories are the heart and soul of the magazine, and serve to inspire people around the world. If you’ve been waiting to send yours in, consider this a call to action.
Urban Velo issue #17, Jan 2010. Dead tree print run: 5000 copies. Issue #16 online readership: 55,000+