How to Ride a Bike Forever
Here’s a little gem from the 1994 Bridgestone catalog, via Sheldon Brown’s website:
Don’t ride out of guilt over last night’s meal. Don’t be a slave to your bike, or else you’ll resent it, and feel guilty whenever you think about it or look at it. Soon you’ll be avoiding it altogether. If all your rides are like a swimmer’s workout, you’ll burn out on bikes as fast as swimmers burn out on laps. Ride when you want to ride.