Urban Velo

How to Ride a Bike Forever

Here’s a little gem from the 1994 Bridgestone catalog, via Sheldon Brown’s website:

Don’t ride out of guilt over last night’s meal. Don’t be a slave to your bike, or else you’ll resent it, and feel guilty whenever you think about it or look at it. Soon you’ll be avoiding it altogether. If all your rides are like a swimmer’s workout, you’ll burn out on bikes as fast as swimmers burn out on laps. Ride when you want to ride.

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9 Comments

  1. jimmyNovember 29, 2008 at 10:50 am

    One of the best, most well rounded pages of bike advice I’ve ever read. This should come wrapped around the top tube of every frame.

  2. GregNovember 29, 2008 at 1:20 pm

    All bicycle manufacturers should refer to this Bridgestone catalog when writing literature for their next year’s lineup. What a great collection of pages from our recent past…thanks for publishing it here!!!

  3. Scott's Knot'sNovember 29, 2008 at 6:37 pm

    That’s great! I used to love getting the newest Bridgestone catalog at the trade show. Where’s Pineapple Bob? Always wanted a MTB-zip but, alas, I was more into trials riding. That is some sage advice.

  4. Scott's Knot'sNovember 29, 2008 at 6:38 pm

    Whoops, I mean MB-0.

  5. rickNovember 30, 2008 at 11:44 am

    For anyone that is a Rivendell bike fan the copy may sound familier. I’d be willing to bet Grant played a roll in the text. He was with Bridgestone up to 94

  6. rogbieNovember 30, 2008 at 2:44 pm

    To think I passed up 33 pounds of beeswax this summer. This is great reading. Thanks for sharing.

  7. BrianDecember 1, 2008 at 12:46 pm

    Yeah, that has Grant Petersen written all over it. Those old Bridgestone catalogs are, like what Rick alluded to, basically precursors to the current Rivendell Reader.

  8. How To Ride A Bike Forever « Drive My BikeDecember 2, 2008 at 4:44 pm

    [...] to the late Sheldon Brown for scanning this piece, and to Urban Velo for pointing it out. No Comments so far Leave a comment RSS feed for comments on this post. [...]

  9. Bicycle Blog Roundup, 12/3/08 | Austin Bike BlogDecember 3, 2008 at 10:44 am

    [...] How to Ride a Bike Forever, Urban Velo Ride when you want to ride. [...]

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