Urban Velo


Feetbelts from E H on Vimeo.

According to Ben Woodling of Feetbelts:

Fixed Gear Trick Riding is such an evolving sport. We’re just two friends who ride and ride and ride. Being unhappy with current strap availabilities, durability, and environmental sensibility, we decided to create a product that many different types of riders would appreciate. Whether the rider is just beginning to ride fixed gear, a hardened messenger who is looking for something that will last longer at a cheaper cost, or someone who is environmentally friendly and is tired of the plastic and metal waste that comes with broken cages. We originally developed them to appease the local fixed gear community who were tired of their straps and cages breaking. San Marcos is located in the Texas Hill Country and many riders here are looking for something they can ride platform style and still have the ability to strap in to the pedals. Originally designed to replace single straps as a way to increase durability and feet to pedal contact while doing tricks. They are similar to the product you listed but ours does not include the hardware. They technically work as replacement straps although there have been many trial runs that work without the hardware with just two standard cage bolts attached to BMX pedals.

Check out www.myspace.com/feetbelts for more info.

About Urban Jeff

I'm about to have a nervous breakdown, my head really hurts. Contact me.

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  1. OlivierMarch 9, 2009 at 1:18 am

    This looks like a copy of the beloved Powergrips http://powergrips.mrpbike.com/ , that some of us rode in the earlu 90′s

  2. RickMarch 9, 2009 at 5:54 am

    Yeah, I just saw Powergrips at NAHMBS…these guys should read their Bike Nashbar catalogs.

  3. sumadisMarch 9, 2009 at 10:13 am

    oh Ollie and Rick, please – history is so pre-Facebook. If you don’t KNOW history you can’t possibly be co-opting it. Powergrips are like, black, and sold thru discount catalogs where as ‘feetbelts’ are clearly superior b/c they come in ‘colorways’ are were ‘invented’ out of a eco-responsible mindstate to eliminate “…plastic and metal waste that comes with broken cages”. Soon, we’ll see their next invention – ‘hoopskins’ – a brilliant mix of discarded bathroom products and wheatgrass chafe designed to replace ‘tires’ for those who are sick of the environmental impact caused by hundreds of microscopic bits of petroleum-based rubber being left behind everytime you skid to a stop b/c you have no brakes.

  4. Ghost RiderMarch 9, 2009 at 12:50 pm

    YES! Well, they really plugged into modern advertising: a “commercial” that never quite shows the product or how it is actually used. I see bags of money heading their way (not).

    Everybody else beat me to the Powergrips comparison…but Sumadis snarked it up beautifully!

  5. Urban JeffMarch 9, 2009 at 1:19 pm

    I don’t know why people are hating on Feetbelts. I personally can’t wait to get a set to try.

  6. Ghost RiderMarch 9, 2009 at 1:31 pm

    Maybe we’ll reconsider once you get a pair to try. For now, the “ad” stinks and they seem awfully derivative of Powergrips.

    Gotta say I like the name “Feetbelts” better than “Powergrips”, though.

  7. sumadisMarch 9, 2009 at 1:47 pm

    ain’t hatin’. just stepped on a cynicism tack when I got outta the wrong side of the tracks this morning. I mean, they did sorta tee that all up nicely for us old farts didn’t they?

  8. nicholasMarch 9, 2009 at 10:05 pm

    it seems like hating. So the fact that some guys in Texas are offering a functional product that is an alternative to something that exists is cause for cynicism and derision? If its an originality issue, you might want to reconsider your direct lifting of Snob satire. Really folks, why is it so difficult to see positivity in people using their resources in a creative and productive way? Sorry if you feel like i’m ranting at you, but it seems like on these message boards people don’t hesitate to shoot something down.

  9. Daily Blog and News Roundup, March 9th | Texbiker.netMarch 9, 2009 at 10:24 pm

    [...] Feetbelts at Urban Velo by Urban Jeff San Marcos is located in the Texas Hill Country and many riders here are looking for something they can ride platform style and still have the ability to strap in to the pedals. Originally designed to replace single straps as a way to … [...]

  10. danielMarch 9, 2009 at 11:55 pm

    20 seems steep for a seatbelt with a screen print and a couple of holes. and “developed” and “designed” seems a little much for a direct copy of powergrips. but hey, who wants to ride day-glo green power grips anyways? at least these have hipster appeal- power grips could learn something here, and then sell their hip version for 20 dollars WITH mounting hardware…genius. and just curious, are there patent issues here? anyone know?

  11. RickMarch 10, 2009 at 8:21 am


    The issue is that these straps are NOT creative but a re-branding of a 20+ year old product. I’m curious about the patent issues also, Daniel. It’s the same as the guy from Planet Bike who moved to Portland (bicycle center of the universe…just ask, they’ll tell you!) and imports some pumps from Taiwan, then slaps “Portland” stickers on them to sell at a premium price. They have no desire to introduce something that is actually original and useful; they want to capitalize on what’s hot and make a fast buck. It was the same when triathlons and mountain biking had their day in the sun. Manufacturers charged more for bikes because they had a “triathlon” sticker on it. I’m not “hating” on anyone for trying to make a living, but just don’t feed me sales and marketing bull crap and call it original.

  12. bradMarch 10, 2009 at 8:33 am

    I don’t get it either. Very few things in this world are truly original, getting this worked up over a new incarnation of a toe strap strikes me as pretty unfounded. I actually purchased a set of Feetbelts last night to try them out myself, having meant to a few weeks ago.

  13. ATMSeptember 11, 2009 at 4:26 pm

    these feetbelts rule! i love mine. also, they are cheaper than power grips by about 3 dollars. mine came WITH all mounting equipment (a few bolts/washers). they dont smell all plastic-y and new, but they work great.

  14. PeterMay 7, 2010 at 11:14 am

    Having owned PowerGrips, their major flaw is that they never actively communicated to the fixed gear community that their regular grips are dangerous for fixed gear use. I had to find that out myself when the one-bolt connection snapped and left me brakeless. Feetbelts, from the beginning, have been attached with multiple points that can endure the stress of fixer-gear braking and even if one connections fails it will still get you to stop properly.

    Now PowerGrips also has a strap with a different method of fastening but still nowhere on their site is mentioned that the original construction is dangerous for fixed-gear use.

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