Urban Velo

Drive With Care Public Awareness Campaign


Cyclists are people too; that’s the ultimate message of this campaign by BikePGH meant to humanize bike riders and counter the “us vs. them” attitude too common between drivers and riders. Local riders are featured in all of the placements, including Steelers wide receiver Antonio Brown who has been known to ride his bike to practice. Featured on billboards and bus shelters, the campaign is reaching those that traditional bike advocacy misses — non-riders. Share the message and help to bridge the divide between motorist and cyclist while on the roadways. Check out short video interviews with the featured riders at www.bikepgh.org/care

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