Urban Velo

Do The Test


“This is an awareness test.” Do The Test.

This public awareness spot is from Transport for London as part of their freshly introduced cycle safety campaign aimed at reducing the number of cyclists hurt on London’s roads. Effective use of the concept of inattentional blindness to illustrate the point – cyclists are easy to miss, watch out.


  1. spokejunkyMarch 12, 2008 at 8:50 am

    I failed. What a wake up.

  2. GeorgeMarch 12, 2008 at 9:42 am

    I got thirteen, but totally missed the bear! Brilliant!

  3. jugsterUKMarch 12, 2008 at 11:34 am

    So we’re all moonwalking bears…

  4. monogodoMarch 12, 2008 at 11:59 am

    Of course we all failed it. We were asked to observe a specific action and count it. We’d have also failed if we had been asked to look for a moonwalking bear and then were asked something specific about the people with the basketballs.

    In my opinion, the “test” is meaningless. It’s akin to car drivers being told to keep an eye on their speedometer, then being surprised when they have an accident. Driving a car/truck/van/whatever responsibly means being alert and aware of what’s going on at all times, and not being distracted by irrelevant information (the number of passes the white team is making).

  5. -danMarch 12, 2008 at 12:01 pm

    have yet to find someone who sees the bear. sad as hell.

  6. FritzMarch 12, 2008 at 12:29 pm

    I saw it, but that’s because I was aware of the University of Illinois video that the Brits took the idea from.

  7. Speedlinking 14 March 2008 » Treadly and MeMarch 13, 2008 at 8:44 pm

    [...] about every bike blogger including Velorution, kimbofo, Dave Moulton, Adrian Fitch, The City Fix, UrbanVelo and Momentum. Nothing like being the last to [...]

  8. gwadzillaMarch 14, 2008 at 10:51 pm

    that spot is fantastic

    I really dig it

    but honestly
    I do not mind being the moon walking bear

  9. CoreyMarch 16, 2008 at 9:05 pm

    I thought I was spectacular when I got the number of passes correct. The placement of an “invisible” Moonwalking Bear to illustrate a point… Genius

  10. onlain » Blog Archive » Ahora no la ves, ahora la vesAugust 18, 2010 at 8:33 am

    [...] cuando actualizo el blog . También podés seguir onlain en Twitter. Gracias por pasarAunque tiene un par de años, nunca la había visto. La Dirección de Transporte de Londres hizo varios videos para que los [...]

  11. momoOctober 31, 2011 at 12:21 pm

    I SAW THE MOONWALKING BEAR!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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