Urban Velo

Bike Light

From YouTube: Product designer Fraser Mort has created Bike Light to make cyclists feel more confident. Bike Light is an LED dot matrix, where the cyclist can design and download their personalized graphics, animations or phrases to use as their rear light. Find out more at www.frasermort.co.uk.

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One Comment

  1. JayJune 14, 2011 at 4:32 pm

    That video was pretty underwhelming. This light had so much potential to give drivers information on turning and braking, but instead it just flashed a couple random, unrelated images. The creator should aspire to take this novelty one step father to something useful.

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