Urban Velo

Bicycling Magazine Goes Urban

The newsstand mainstay Bicycling Magazine has recently announced a redesign, that their focus will move away from exclusively road and fitness and more into city and commuter bike and long-form narrative articles. Bicycle Retailer reported on it, with editor-in-chief Peter Flax saying of the change, “…cycling culture has become more authentic and timeless. He cited examples of roadies kitted up in a more stylish way and women riding city bikes in street clothes. “I felt the design and packaging of the magazine could be more sophisticated and upscale to reflect that trend.” And just in case you can’t get enough of it, Bike Snob now officially has a recurring column in the most mainstream of cycling media.


  1. PDXbikerApril 29, 2011 at 2:01 am

    It’s about time they woke up and realized the growing commuter segment of cycling. I quit subscribing after this magazine seemed to cater only to the road race spandex crowd and the latest carbon wunderbikes. Urban Velo and Bicycle Times are of much more interest to me.

  2. Shiny FluApril 29, 2011 at 4:23 am

    I only ever bought it for travel, but quite frankly this change would turn me off ever buying it again. I buy it for the content based around road cycling. I’m not opposed to long-form stories (if you have to compete with the internet, it’s the way to go). However content for commuters would just bore me to tears.

    Commuting isn’t difficult, there’s just not that much to talk about.

  3. TerryApril 29, 2011 at 5:31 am

    It sounds like maybe they finally are going to produce a magazine for the 99% of people who buy lower priced bikes instead of the 1% who buy multi-thousand dollar bikes. If so, I’ll start buying it again. The magazine had no value to me before when it focused on $3000 road bikes.

    Magazine focusing on commuters, city bikes, riding for fun–now there is something I would buy.

  4. jorgeApril 29, 2011 at 10:00 am

    [sound of big yawn]. Prefer reading UV, Momentum Magazine, or Bicycle Times.

  5. Pink RobeApril 29, 2011 at 10:03 am

    I stopped picking up Bicycling in the mid-90s when it ceased to be relevant. This late-to-the-game switch in focus isn’t enticing me…

  6. JTApril 29, 2011 at 10:07 am

    Well well well. Someone figured out where they can actually get the butter to put on their bread. I like the competition that’s brewing in the mag scene. It only serves to broaden more horizons and encourage folks to take more chances and opportunities.

  7. OneWhoActuallyRidesApril 29, 2011 at 1:11 pm

    Buycycling has been a has-been for 20 years. I wish it would just die, and make room for the better stuff that’s out there. Unfortunately it’s such a prominent title that it will never die, and will continue to hog the limelight no matter how badly it sucks. Like old-school network television.

    Check their Twitter feed — they only talk about themselves as if no one else exists.

  8. Joe PeraltaApril 29, 2011 at 1:56 pm

    If they can serve as a platform for marketing useful bikes it’d likely increase ridership and the pressure for a better cycling environment.

    One thing they can do right away is stop referring to cycling as a “sport” – a backhanded stigma slapped on all 2-wheelers, as if people getting around in cars are on serious business and we’re all out there playing in traffic with our propeller beanies.

  9. TerryApril 29, 2011 at 5:28 pm

    You’re right on that one Joe. I don’t consider it a “sport” riding to work. I consider it “getting to work.”

  10. grrlyridaApril 29, 2011 at 9:55 pm

    You mean no more, “lose 5, 10,15 lbs with the latest power meter” articles or “Armstrong’s coach shares latest training secrets” or “3 new carbon bikes you must have now.”

    I use to get that magazine when I first started cycling 5 years ago but I quickly saw what crap it was. The whole thing was about Armstrong, losing weight and buying crabon bikes and $300 Assos shorts.

    Good luck with that, Bicycling. You won’t get any more of my money.

  11. RaiynApril 30, 2011 at 2:17 am

    Ironically, I actually walked away from “Bicycling” when they started the whole “Bike Town” thing. While I applaud the shift it seems to be too little too late. I might grab a copy at the newsstand to check it out, I doubt a subscription is in my future.

  12. Jacob McCreaMay 1, 2011 at 6:08 pm

    I was about to say exactly what grrlyrida said, which sums it up perfectly. I would add that the magazine is devoid of any good technical/mechanical content. It would take a lifetime of reading Bicycling to learn any bike repair skills.

  13. Sign of the times? | Jim's Bike BlogMay 4, 2011 at 5:12 pm

    [...] its redesign in the June issue, on newsstands this week. And its senior staff members discussed the reasoning behind the new look and expanded focus in media interviews and in a video posted on the magazine’s website. The [...]

  14. AlexanderJuly 19, 2011 at 8:21 am

    I think he has a point saying “cycling culture has become more authentic and timeless”.
    If they think they could sell more making this change, then good for them. Althought i am not so sure, why change a winning concept?

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