Urban Velo

When Frame Candy Takes Too Long

All-City Seat CollarFrom the All-City blog:

One of the hardest aspects of being a Rockstar Bike Design Engineer, aside from the non-stop parties and the hoards of superfans recognizing me everywhere I go, is showing off new product. By the time we drop new stuff on the public, like at Frostbike in a few weeks, I’ve been looking at it for a really, really long time.

Sometimes, a project goes on for way too long. This can happen because of performance issues, or tooling issues. Sometimes, though, it takes too long because the All-City team, a passionate and opinionated group of people, agonizes over how pretty it is. And sometimes, this agony is over a part of a frame that most people will never think twice about.

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I'm about to have a nervous breakdown, my head really hurts. Contact me.

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