Virtue is a new San Diego based brand with a distinct edge over some of the other recent start up companies, they own bicycle factories in China and Indonesia. And with the means to control production, Virtue is able to offer complete bikes at roughly $300 retail. And amazingly, their bikes are 100% chromoly—every tube on the frameset, as well as the fork. They’re also interested in doing private label work for bike shops and aspiring bike companies. Check out www.virtuebike.com.