Villy Custom (?) Bicycles
“Custom” is such an enticing way to describe bicycles these days, to the point that what defines “custom” is becoming watered down. Call me a curmudgeon purist, but I always associated “custom” bikes with handcrafted frames not only painted to your individual aesthetic tastes, but also built with measurements spec’ed out solely to your body. I thought a bike built around your biology is what REALLY defined a custom bike.
Enter companies like Villy Customs, who sell you bikes, cruisers to be specific, that are built to your liking by choosing color options on nearly every paintable piece of their bikes. Through a process on their website you are able to pick frame styles, racks, fenders and a couple other options, then also able to pick the colors as well. To the right of your selections you can see your selections by price adding up to a total purchase. Admittedly, there is certainly an element of customization to this process, but I can’t help but feel this paints a grey area between stock and custom. Again, I’m probably just being a self-righteous purist, but I do so in defense of my frame-building buddies.
Let’s be fair though. These are bikes for riders more likely to purchase Dwell magazine than the Rivendell reader.
So, if cruisers are your thing and you’re dying to have every piece of your bike a different color, or the same for that matter, then you have a fun way of designing such a monstrosity through Villy Customs.