Urban Velo

Urban Cycling with REI

Yeah, this is filled with all the romantic cliches that come with waxing philosophical about bike commuting, but seeing as this is from REI they are probably reaching a large demographic who could benefit from hearing others talk about the “freedom” of riding and all that good stuff. The video is shot well and nothing is too over the top. This would definitely work as an advocacy piece or introduction for someone just starting out bike commuting or considering riding to work. Send it along to your friends or to that guy in your office complaining about fluxuating gas prices.

About Scott Spitz

Commuting, touring, kid hauling, couriering, mechanic work, sales, advocacy, fixed, free—Scott has had his hands in it all over the years.

View all posts by Scott Spitz →

6 Comments

  1. SARAHELIZABETHApril 17, 2012 at 9:31 am

    I liked the video, simple and I like the camera angles. More companies should do things like this to promote cycling. I wish a company would do a series of vids, maybe cycling basics, most people still don’t understand the necessity of front and rear lights, how to properly lock a bike, how to fix a flat, etc:)

  2. kristinApril 17, 2012 at 1:25 pm

    fucking rei.

  3. MonicaApril 17, 2012 at 6:09 pm

    Wish we could see as much TV ads for “Urban Cycling” as we do on car commercials. Too many car commercials shown; it’s frustrating.

  4. alegiustApril 18, 2012 at 1:34 am

    Bello !

  5. A Random Link Dump on Health Related Subjects | Fitness EmuApril 20, 2012 at 5:12 pm

    [...] Urban Cycling with REI [...]

  6. Julian BirchApril 21, 2012 at 6:32 pm

    Nice! “Only the cyclist knows why the dog rides with it’s head out the window” :)

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