Urban Cycling with REI
Yeah, this is filled with all the romantic cliches that come with waxing philosophical about bike commuting, but seeing as this is from REI they are probably reaching a large demographic who could benefit from hearing others talk about the “freedom” of riding and all that good stuff. The video is shot well and nothing is too over the top. This would definitely work as an advocacy piece or introduction for someone just starting out bike commuting or considering riding to work. Send it along to your friends or to that guy in your office complaining about fluxuating gas prices.