Last year we reported on Subaru’s involvement in promoting urban cycling events. This year, the event continues with stops in eight U.S. cities. Instead of PBR, however, the beer of choice will invariably be that of the new title sponsor, New Belgium Brewing.

The kickoff event in Seattle appears to have gone off without a hitch. As reported by the Biking Bis blog, “Most folks took it all in good fun, and used it as an excuse to work up a good thirst for the beer garden at the finish line in the Fremont neighborhood. Judging from arrivals there, it seemed like it was taking most teams at least three hours to finish the course.”

Visit www.urbanassaultride.com for more information.

This entry was posted by Urban Jeff on Monday, May 19th, 2008 at 9:50 pm and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.