Travel With Care PSA
Those good friends at People For Bikes have just released a nationwide PSA campaign called, Travel With Care, showing cyclists as everyday people, wearing occupational gear instead of lycra and helmets. As they explain,
Travel With Care inspires the general public to see every bike rider as a neighbor, friend or family member—just a normal person who chooses to bike. In addition to humanizing bicyclists, the campaign’s message is built around bettering behavior by both people in cars and on bikes by asking them to travel with care and to “melt icy relations on the road.”
The campaign consists of billboards, print materials and placements on buses and street furniture. The campaign spawned from a similar PSA initiated in our Urban Velo hometown of Pittsburgh PA.