Urban Velo

Swobo Message in a Bottle Project

swobo message in a bottleTim Parr at Swobo just dropped us a note about their new water bottle program called the “Message in a Bottle Project“.

We feel that the world doesn’t need more water bottles with company logos, but we also know that water bottles, in and of themselves, are a good thing because they promote tap water use over bottled water use. So we created a program that allows the bottle to do the deed of holding tap water, but then it acts as a soapbox once the user is done with it.

This particular soapbox focuses on how much bottled water sucks up natural resources, and what a waste it all is come the end of the day.

Our first program within the Message in a Bottle Project is Tap Water Rules. We’ve written a letter on one side of the water bottle to the Nestle Water Bottling Corporation that announces the Swobo water bottle user’s lack of stoke on bottled water. The consumer then places the appropriate postage on the water bottle itself, and sends the retired water bottle (with they’re message on one side) directly to Nestle.

Our goal is to flood Nestle with the idea that maybe creating containers that hold tap water is a better business than trucking water all over the world. We’ll see… And like everything else we do, this seems like a lot more fun than just making water bottles. All Swobo water bottles are biodegradable/recyclable/recycled.

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3 Comments

  1. ZacJune 8, 2009 at 5:25 am

    Sounds stupid, lets take something reusable, and make Nestle throw it away. When should we be done with a water bottle?

  2. BrianJune 8, 2009 at 11:16 am

    another half-hearted, half-assed attempt at being green… and failing.
    C’mon Swobo. Pick another high horse to ride.

  3. georgeJune 10, 2009 at 2:18 pm

    how about all the fuel that’s burned by the mail trucks delivering the plastic bottles? wouldn’t it just be “greener” to email nestle or start some kind of online petition (yeah i know nestle probably won’t care one way or another)?

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