And you thought Strava was just arrogant bragging rights for those too scared to enter a real race. According to this article published on The Telegraph, Strava is now selling huge chunks of it’s route data to companies looking to make cycling safer. The data will likely be used to implement bicycle amenities along heavily trafficked routes. I remember attending planning meetings in early 2000 where large maps were tacked to the wall and cyclists were given highlighters to mark routes they rode and where they thought bicycle lanes were needed. This is the same concept, but much more extensive and infinitely more reality-based.
I’ll admit, I’ve been a defiant mocker of Strava, for no good reason except to rile up my friends, but I can fully get behind this. It should be noted that Strava plans to sell chunks of data that have been completely stripped of their personal information, in hopes to alleviate privacy concerns.
“Millions of GPS-tracked activities are uploaded to Strava every week from around the globe. In denser metro areas, nearly one-half of these are commutes. These activities create billions of data points that, when aggregated, enable deep analysis and understanding of real-world cycling and pedestrian route preferences,” claims the Strava website.