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The Sprout Fund, Pittsburgh’s premier non-profit arts and community organization, is hosting their annual fundraiser party, Hothouse, this weekend. Though the event itself has nothing to do with bicycles, this year’s promotional artwork features a bicycle. It might at first seem to be a novelty, or simply out of place, but then consider that one of the main people behind The Sprout Fund rides his bike to work every day. Countless volunteers and party-goers will arrive via bicycle, and appropriately, Bike-PGH will be providing bicycle valet services at the event.
To me, the artwork seems to say bicycles are “cool” in the mainstream. Not just with corporations looking to cash in on the next big thing, or with ultra-hip design firms trying to be edgy, but with the majority of intelligent people with a social and economic conscience.
we’ll be releasing our new comic book style bike commuting 101 guide at this party!
http://bike-pgh.org/2009/08/28/hot-of-the-presses-be-the-first-to-get-our-new-the-bike-commuting-101-guide-at-hothouse/