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The unofficial award for “best guerrilla marketing” at NAHBS undoubtedly goes to Speedy’s Hot Sauce. The Virginia natives showed up to the big show in Richmond with messenger bags full of hot sauce samples and a passel of stickers that ended up all over the show—even on the awards stage.
Visit www.speedyshotsauce.com for more info.
And the sauce is pretty amazing stuff…we even did a review of it a while back:
http://www.bikecommuters.com/2007/12/28/speedys-44-hot-sauce-we-like-it-hot-hot-hot/
I agree: http://urbanvelo.org/speedys-hot-sauce/