Urban Velo

Safety is Sexy

redhelmetsexysticker.jpg

The folks over at Safety is Sexy are looking for artists to create work based on the phrase “You’d look hotter in a helmet.” Their mission is to erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, cool and smart.

Check out safetyissexy.blogspot.com for more info.

About Urban Jeff

I'm about to have a nervous breakdown, my head really hurts. Contact me.

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5 Comments

  1. meDecember 19, 2007 at 4:31 am

    But there is no evidence that helmets provide any significant protection. All the population wide studies have shown no improvement in KSI figures with increases in helmet wearing.

    For everyday cycling, wearing a helmet is not smart or clever, it is either uniformed pandering to the misinformed safety argument, conformance to the sport stereotype or for the limited protection it gives against small knocks and scrapes.

  2. Speedlinking 22 December 2007 » Treadly and MeDecember 21, 2007 at 6:36 pm

    [...] The Safety is Sexy Campaign has made a call for submissions to artists to create work based on the phrase ‘You’d look hotter in a helmet.’ Sounds good, but do you reckon we can rise above pictures of attractive young women dressed only in their skid lids? [via UrbanVelo] [...]

  3. seabird fantasyDecember 22, 2007 at 10:10 pm

    I don’t know about that bit about helmets not providing any protection… I have taken some pretty serious bangs to the head in my time, some with helmets, some without and I can tell you the times I wasn’t wearing a helmet were much worse. I mean if you get whacked by a car going 45 mph, that helmet isn’t gonna matter much but if you take a header into a pole, another bike, a pedestrian, etc., that inch or so of foam can mean the difference of a split skull and just a bad headache. I am no helmet advocate, sometimes I wear them and sometimes I don’t, but I think it is naive to say they are only a product of conformance and pandering. It could be said that intentionally not wearing a helmet is conforming to a certain subgroup of cycling, i.e. bike hipster/punk/messenger cyclists, people who are just as concerned with their outfits and stereotype as helmeted, sunglassed, spandex clad jersey wearing sport freaks. KSI studies aside, if I was given the option to be struck in the head with a stick wearing a helmet or not wearing a helmet I would take the former all day. Like I said it may not save your life at 45 mph but it could mean the difference between just a headache or a major injury.

  4. StevilDecember 24, 2007 at 5:34 pm

    It sounds like ‘me’ has already hit their head one too many times.

  5. 1bicyclistDecember 24, 2007 at 7:37 pm

    “me” says;”But there is no evidence that helmets provide any significant protection. All the population wide studies have shown no improvement in KSI figures with increases in helmet wearing.”

    {probably because where a helmet saved someone from serious injury, there was no need to be taken to a hospital and therefore, no official record of it}.

    “For everyday cycling, wearing a helmet is not smart or clever, it is either uniformed pandering to the misinformed safety argument, conformance to the sport stereotype or for the limited protection it gives against small knocks and scrapes.”
    Well “me” states it in his own words that there is no evidence that helmets provide any “SIGNIFICANT” protection. Thats not saying they do not provide protection at all. As seabird fantasy points out, if youre struck by a car doing 45mph, a helmet isnt going to provide any significant protection, but for all those small accidents that we have all had a run in with a time or two, that inch of foam has proven itself worth wearing.
    I am by no means a helmet advocate either, sometimes I wear one, sometimes I dont. To each their own. Whether or not you choose to wear a helmet is your decision, but dont buy into the notion that helmets do not provide protection, they do and some protection is better than none at all.
    So, “me”, please dont criticize any organization for trying to get more people to wear a helmet. Safety is a huge factor for anyone on a bicycle sharing the road with vehicles and pedestrians. That helmet may be a waste of money for some, but there are those few who will be thankful someone informed them that a helmet could save their head.

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