Urban Velo

Rolf Prima P-Town Wheels

The Rolf Prima P-Town wheelset is a lightweight, low spoke count wheelset designed with commuting in mind. With 14 bladed spokes on the front and 16 on the rear, the pair weigh in at just 1640 grams. The 34mm polished silver, deep-section alloy rims feature a machined brake track.

Built around the White Industries ENO hub, the wheelset is available with White’s eccentric hub which is ideal for converting your old road bike into a singlespeed or fixed gear. The rear hub is available in 120mm or 130mm (the eccentric is only available in 130mm).

The P-Town wheelset retails for $699 or $749 with the ENO Eccentric hub. Visit www.rolfprima.com for more info.

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  1. Cafn8August 25, 2010 at 7:43 am

    Designed with commuting in mind? 14/16 spokes? Wow. It’s my traffic and pothole hardened opinion that gram and spoke counting have no place on a set of commuter wheels. On the other hand, I’ve never had a set of Rolf wheels and I weigh in at just a hair over 200 lbs, so take that opinion for what it’s worth. My 36 spoke road/ commuter wheels are holding up nicely under my daily flogging, though.

  2. Pink RobeAugust 25, 2010 at 9:28 am

    As long as I can roll 25s or 28s on these, they’d be fine for my daily commuting. That said, I don’t see the point of commuter bling. $700 can get me a set of Paul’s laced to Aeroheads or Open Pros plus a new saddle, pedals and dinner/pints down the pub.

  3. JeffSAugust 25, 2010 at 11:27 am

    Yea, they look interesting, but there’s no way they’re getting any play on my bikes.

  4. Isolation HelmetAugust 27, 2010 at 11:05 am

    Those are the silliest commuting wheels I have ever seen. When did anyone think that $700 was a good price point for commuting wheels? Give me 32 or 36 spokes laced to standard rims thank you very much.

    These look more like a fashion statement than anything for a pracitical commuting bike.

  5. MoopheusAugust 27, 2010 at 12:10 pm

    Yes, when I ride over potholes with twenty pounds of groceries in the panniers, I always think to myself, you know what would be good here? Really expensive, lightweight, low-spoke count rims. Fortunately, I wouldn’t have to worry about anyone stealing them. I mean, even bike thieves aren’t that dumb.

  6. pqbuffingtonAugust 27, 2010 at 1:24 pm

    I have a White Industries ENO eccentric hub (32 holes) on a Mavic Open Pro (ceramic) rim and the WI-freewheel paired w/ a Surly stainless-steel chain ring.

    Initially, it seemed an expensive build for commuting but after many thousands of miles it has proven itself, especially combined with the ceramic rims and WI-freewheel, a very cost efficient set-up.

    Before I discovered ceramic and the eccentric hub and went single-speed (freewheel), I was burning through rims and clusters at a frustrating rate; not to mention regularly replacing chains which did not seem to mitigate cluster wear one bit.

    I ride year round in Seattle; the rain and subsequent road filth put a terrible beating on your transmission.

    While single-speeding has increased my commute time slightly, it has reduced the overall commute-logistic time (mostly in reduced maintenance) and proven extremely reliable. The ceramic rims seem to stay “true” a bit longer as well.

  7. SoftdickAugust 27, 2010 at 2:58 pm

    You can commute for an extended period on $700 14/16 spoked wheels AND not kill them:
    a) if the wheels are well built (high enough tension, but not too much for the rim to take); and
    b) if you’re under 200lbs and don’t carry much cargo; and
    c) “if you don’t/until you eventually do” hit any major potholes; and
    d) if you’re rich/vain/crazy enough to spend that cash on superfluous, boutique gear.

    But I’m sure they’ll find a market.

  8. SamCAugust 29, 2010 at 3:30 am

    I’m guessing that few of the above contributors have actually ever ridden a set of Rolf Wheels? I had a pair of his low spoke count wheels on a bike years ago (when he worked with Trek) and they took anything that the roads of London could throw at them and stayed true.

  9. SnotgrassAugust 29, 2010 at 12:24 pm

    “I ride year round in Seattle; the rain and subsequent road filth put a terrible beating on your transmission.”

    Full fenders cut down 95% road filth getting on the drive train.

  10. DillonMAugust 30, 2010 at 12:06 pm

    @ SamC

    i guess Rolf just uses some sort of super metal alloy or something. maybe hes like iron man and his father left him some crazy diagram to make the perfect new element for invincible, lightweight rims…

  11. MIchael in PortlandAugust 31, 2010 at 12:57 am

    $700 lightweight commuter wheels? Huh?

    Does anyone call Portland “P-Town”? I’ve never heard it. Sadly I suspect they didn’t name it after their own town because people in Eugene are not generally wasteful, vain, or fashion-conscious enough to buy these, but they’re guessing we are, and, they might be right. I’m either insulted, or embarrassed, time will tell I guess.

  12. SamCAugust 31, 2010 at 1:51 am

    @ DillonM

    If you want to know what the wheels are made of you could always visit the company’s website.

  13. pqbuffingtonSeptember 2, 2010 at 6:42 pm

    Snotgrass…yes, I would assume it would be assumed I had full fenders, which I do. They work great at keeping road-filth off of me and most of the bicycle; with no chagrin I keep them in place year round

    And they do, arguably, reduce the amount of water and containments that find their way to the chain, chain-ring, and sprocket(s), but 95%? That is not my experience…

    Anyways, the point I was trying to make: long-term cost efficiency (let’s say at the end of a three year period) can be achieved by what may seem initially no more than a vanity fueled purchase (theft and/or crashes notwithstanding).

    In this case, my WI hub and freewheel and Mavic ceramic rims cost plenty and compare to the price of the P-Town wheels. However, they are on track to be less expensive than replacing the cheaper stock parts (more than once) over the same period with all conditions being near equal. This to include bike-shop labor in the form of wheel builds as that remains beyond my limited skill set, but maybe someday…

  14. roadpigSeptember 5, 2010 at 6:05 pm

    These are for what? Seriously this is must be an advertisement ploy. Rolf has been building hoops for years ,its not April so WTF. Look for my 36 18g ambrosios on ebay soon.

  15. PhilOctober 14, 2010 at 10:44 am

    Have been riding Rolf’s for 2 years on my road bike; bomb-proof. Think of it as cathedral building. For years they built with many pillars to bear the weight (Romanesque). Then, around 1000 AD, a mason figured out if you channel the weight, you can eliminate the pillars, allowing for bigger windows, and taller buildings (gothic). Rolf Prima’s are the gothic wheels of today.

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