Peacock Groove Factory Tour
Peacock Groove has been one of my favorite builders since I was first introduced to Erik Noren’s work some five years ago. His bikes are consistently some of the most creative out there, from custom headbadges, dropouts and frame touches to full on mad-genius type cutouts and copper plating. Out riding late one night in Minneapolis, the call came that Erik was still at the shop. As we rolled into the semi-industrial district that houses his shop space pushing 1AM the deafening techno music and lone light gave away that we had arrived.
Having recently gone full-time with framebuilding, late nights at the shop are the norm. Between Peacock Groove and some contract building work Erik’s shop is fairly busy these days, especially for a one man operation such as his. Save for paint and some machining, it all happens in one 30ft x 30ft room and at Erik’s hand, and on his terms. Music and decor is uniquely Noren, just like the bikes and bits the shop.
Peacock Groove bikes run the gamut, from burly tank-link cargo bikes to ultra-light steel builds with delicate cutouts. Bikes designed for specific purposes with a given aesthetic in mind is the key to most everything that comes out of the shop, with any number of custom touches possible. It’s not all show however, the quality of the weld or braze holding it all together is on par with the top hands in the industry. Erik is proud to have a number of other framebuilders as paying customers, a testament to his ingenuity and build quality.
After sharing a few beers and stories it was clear that it was time to retire to our separate quarters, having managed to burn a couple of hours in what seemed like ten minutes of talking shop. Located just a few miles from downtown Minneapolis, the Peacock Groove shop is overflowing with creativity and designs other builders would take a pass on. Drop Erik an email for more info on frames or a quote on your dream bike.