Urban Velo

One Theory on Why Nishiki Went Out of Business

Nishiki Magazine AdPerhaps magazine ads like the one pictured to the left were in part responsible for the Japanese bike brand’s untimely demise…

Image courtesy of the MTBR photo caption contest.

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10 Comments

  1. jimmyMay 24, 2008 at 6:55 am

    i am truly at a loss. what an amazing piece of advertising! i love the correlation of the yellow color scheme and the fact the dude is wearing a banana hammock (more of a speedo really, but gross none the less.)

  2. anonMay 24, 2008 at 4:30 pm

    Don’t deny history!

    This is Kenny Souza, the Duathlon king – this looks circa 1987, when I would have idolised anybody with a mullet and iridium blades.

    Look how he nonchalantly reclines, no trace of irony, embarrassment or self consciousness. ahh, the eighties – much maligned, much missed.

  3. marcusMay 24, 2008 at 6:04 pm

    Check out the long hair wearin’ a rubber band…

  4. DustMay 24, 2008 at 6:12 pm

    I can’t help but wonder if this guy’s unit is bigger in real life. Looks like it’s been cut off by the centerfold.

    Wait, are you sure this wasn’t a women’s Olympic volleyball player with immense cross sport success?

  5. meadeMay 24, 2008 at 9:52 pm

    is this a Surly ad? oh wait a minute nishiki is not a new frame from surly…
    ;>}

  6. What were they on…?May 27, 2008 at 5:24 pm

    [...] » Urban Velo [...]

  7. Vad tusan tänkte man på?!May 28, 2008 at 2:46 pm

    [...] » Urban Velo [...]

  8. KennyJuly 3, 2008 at 3:33 pm

    Laugh all you want, wankers – Kenny Kaboom kicked ass on a bike in the 80′s, and he still kicks ass…

  9. Doug DSeptember 22, 2008 at 12:19 am

    Did they go out of business? I thought they sold the us division but still make bike japan.

  10. Conrad StoltzNovember 15, 2008 at 12:11 pm

    20 years from now people will look back at us now and go: “What were they thinking?!” Kenny inspired me to become a pro triathlete back in the 80s. I’ll go dig through my Polaroids and post some pics of pink Speedos, lime green handlebar tape, a green and yellow wetsuit and pink Oakleys with green splatter. Priceless

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