North American Bicycle Week
North American Bicycle Week will kick off in Detroit, and in its sister city of Windsor, this Thursday. The four-day event will celebrate the culture and healthy lifestyle of cycling. With so many multi-day bike events staged across the continent, we caught up with co-founder Mike MacKool to get the 411 on the big shindig.
Urban Velo: What sets North American Bicycle Week apart from other large-scale bike events (like Interbike, NAHBS, Sea Otter, etc.)
Mike MacKool: We have always embraced the rider, in all forms, so we naturally tend to organize around the culture, the social aspect, and community growth through riding bikes together.
We also created a consumer show with an open market—not a lot of larger trade shows allow people to purchase on site. We see the NoAm Bike Week and Detroit Bike City EXPO to be not only where manufacturers and suppliers can meet, but where everyday people can enjoy buying a bike. Plus a lot more riding, music, parties, group rides and races.
UV:What prompted you to organize an event of this scale?
MM: We started Detroit Bike City a few years ago, knowing that we wanted to create something big like the Auto Show, but for bikes. After two successful shows at Cobo Center and an incredibly successful 2013 season of Slow Roll, we felt it was the perfect time, for us and for Detroit.
UV: So the previous Detroit Bike City events were precursors to NoAm?
The third Detroit Bike City Expo will return to the Cobo Center on Saturday, March 29. Check out the North American Bicycle Week event schedule and more at NorthAmericanBicycleWeek.com.
About Krista Carlson
A regular contributor to the print edition of Urban Velo, Krista Carlson is a cyclist obsessed with bike polo, baking, pickles, and all things bike-y. She is a native Angeleno and is madly in love with the city and everything that makes it the beautiful, crazy place that it is.