Urban Velo

Interbike Announces Limited Consumer Access Initiative

Interbike 2012For the first time in the trade show’s history, Interbike will allow a limited number of consumers to attend in 2013. The program is titled Interbike By Invitation. The initiative will allow retailers to invite select customers with hopes that the visit will boost retail sales.

Sound interesting? Talk to your local bike shop and get on their short list.

Via www.interbike.com

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One Comment

  1. ascpghDecember 7, 2012 at 5:18 am

    More to make it hard to see your contacts, sometimes the only face to face chance you have all year.

    Interbike was always a Disney substitute for shop owner families and a prize junket for the shoprat of the year. They made it hard enough to see the stuff, now this.

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