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For the longest time, IRO Cycles was a no-frills bike company that eschewed things like fancy websites in favor of low-cost frames. In recent years their frames have gained immense popularity, they’ve added a whole bunch of house-brand parts and the recently redesigned website is simply off the chain. Visit www.irocycle.com and enjoy.
Hmm…sparse instructional info, fancy Flash animation and vague navigational features does not make for a great website experience. Sure, it’s pretty…but damn — it’s a pain to actually use.
I should add that I’m particularly referring to the Build a Bike feature. Describe the individual frames FIRST and their inherent strengths/weaknesses for a given build before forcing a user to make wild guesses. Grrr….