GOrilla or Go Home

Based in Zurich but built in Italy, this small company has one eye on tradition and the other on the future.

Though Zurich’s Butzenstrasse is only about a mile from the flatland that rings the city’s namesake lake, the street runs on a respectable uphill grade all the way to the headquarters of Gorilla Bicycles. “A lot of the young guys on their fixies complain about it,” says company head Thomas Schreier of the hill, adding with a chuckle, “but no pain no gain, right?” Butzenstrasse doesn’t pose much of a challenge for Schreier, who lives around the corner with his two children and wife Lisa, and rides a geared bike.

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