Urban Velo

Giant To Promote Sub $500 Bikes

Screen shot 2014-03-20 at 10.00.29 PMFrom Bicycle Retailer:

Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.

The company is calling the campaign “Gateway to Adventure,” and said it will be more than just a short-term promotion.

“This is a long-range strategic change,” said John “JT” Thompson, Giant USA’s executive sales director in a statement Wednesday. “We’re making every effort possible to broaden the market and get more new consumers into our retailers’ stores.”

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