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Clif Bar recognizes that 40% of all urban travel is under two miles, a distance that can easily be covered on a bike. Even so, most people use some form of motorized transport. Their 2 Mile Challenge is an effort to get people to ride bikes instead. Bravo, Clif Bar!
Isn’t it over as of about now, though? (As in, definitely a Left Coast thing – it’s a *tad* hard to get sane people cycling this side of the country right now!)