Gary Fisher El Ranchero Long Bike
Long bikes are here, and seemingly ever gaining in popularity. Bringing the cargo carrying masses what they need – stability and capacity. The Gary Fisher El Ranchero is a concept that fits into Trek’s One World, Two Wheels campaign to get more people onto bikes that serve their actual daily needs. Product designer Nick Zeidler really explains it best:
This project was done as a pure concept. We recognize the potential of long tail bikes as a real solution to people’s everyday needs. Everyone needs transportation and everyone needs to transport their stuff. We’d like to help people with that task by making the whole scenario easy. It’s another part of one world – two wheels.
Our research showed a real need for people to carry their kids to school, soccer practice, or with them while they run some errands. The supermarket, home improvement store, and transportation to work were some of the common scenarios. To make this all easier, we added a dedicated child’s ‘cockpit’ complete with saddle, bars, and foot pegs. The bags keep your stuff dry, swallow a week’s worth of groceries, and instantly fold up to keep the bike narrow when not needed. We also added a front bag to keep some of the smaller items in easy reach and it’s detachable so you can take it with you. While loading up everything, the double kickstand keeps the bike planted so there’s one less thing to worry about.
Definitely an interesting take on the entire long bike category and how real people are actually going to utilize these bicycles. Total utility. The waterproof, fold up bags really hit the nail on the head in keeping the weight low and and out of the way with a double kickstand to make loading it up easy. Whether this design sees production or not, it’s good to see the biggest bike company in North America taking note of the cargo category. This bodes well for the future.