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Fiks:Reflective Clothing Kickstarter

From Fiks:Reflective: Reflective clothing shouldn’t have to be ugly. Fiks:Reflective is back with another project to help keep you seen out there at night. Read more.

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7 Comments

  1. DAugust 2, 2012 at 11:25 am

    Man, I wish their $15 donation level reward was something like, say, a T-shirt instead of an invite to a party that’s 400 miles away.

    Also, I’m curious about the long term effectiveness of reflective heat-press material.

    That being said, I love retro-reflective everything. If I could have reflective tattoos, I probably would. Shit would be so cash.

  2. scottAugust 2, 2012 at 12:22 pm

    I know my reflective laek house hat still shines like the sun after 2 years. If this stuff is similar I assume it will work for a while.

  3. Nick - Fiks:ReflectiveAugust 2, 2012 at 3:37 pm

    @D, As long as the shirt is washed properly, the glass beads (which cause the retro-reflection) should stay embedded long after the shirt is worn out.

    This is why I chose to go with a film instead of an ink. Retroreflective inks not only have higher coefficients of retroreflectivity (they are brighter) but they also tend to last longer.

  4. Nick - Fiks:ReflectiveAugust 2, 2012 at 4:47 pm

    @D, Also, I really wish we could offer these shirts sub-$20. I really do. The problem is, even with buying the reflective material in large quantities (I am pretty sure that the amount of material we bought just for testing was one of our distributors largest orders for this material) and negotiating the price down as low as possible, each shirt has about $20 of reflective material on it. Add in the price of the actual shirt, labor, and shipping these out, they have to be priced at what they are.

    This is one of the reasons why all of those outdoor companies that have reflective accents on their clothing and not full reflective designs–it’s expensive to produce these and with these kinds of costs, most of those big companies would be able to make the margins they need.

    I thought about using cheaper shirts, but it didn’t make sense to me to take a sacrifice in overall quality in order to lower the retail price a buck or two.

    The only real way to make these shirts cheaper is to use less reflective film or use under-performing reflective inks. To me, neither of these options work to create the same dramatic effect I am shooting for.

    With all of that said, if this project is funded and these shirts go into production, I will be doing what ever I can in the future to try to get the retail price as low as possible.

  5. Ryan T.August 3, 2012 at 7:02 am

    I like some of the shirt designs for sure. And I have something like this technology on my Rickshaw glow-in-the-dark messenger bag. But do the t-shirts have to say “FIKS: REFLECTIVE” the way they do? I could see a small logo or whatever on the sleeve…maybe. But to have that be what people see of me as I am riding away is not going to happen.

    Perhaps a condensed version of what is on the front for that area on the lower back?

  6. Nick - Fiks:ReflectiveAugust 4, 2012 at 3:13 pm

    Sorry you don’t like the branding, Ryan. That was a decision made by me, and the logo isn’t going anywhere. Though at the $200 backing level, we will happily produce a design of your won without any branding.

    I should also note that the decision for rear branding was part marketing and part cost saving–doing something like a condensed version of the front design on the back would increase the production cost to end up making the retail $5-$10 more. It was the most cost effective way to add a sizable area (there is more reflective area on the bottom back of these shirts than almost every other garment out there) on the back of the shirt.

    Though it’s unfortunate it will keep you from wear these shirts, sometimes you just have to realize that you will never make everyone happy and just do what you think is best.

  7. Relective clothing | InsidercoachinSeptember 8, 2012 at 4:42 pm

    [...] Fiks:Reflective Clothing Kickstarter « Urban Velo [...]

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