Fat Tire Farm Promotional Video

This video was sent to us via Amanda Sundvor from 21st Ave bicycles who seem to be doin’ it all right, so much so that Fat Tire Farm, their “sister shop”, took a page from their promotional book and made this shop video. Granted, it’s not necessarily urban-centric, but I’m diggin’ bike shops using the availability of video to get their name out there. Imagine how difficult it would be for our favorite shops to promote themselves if they were still relegated to buying television commercial space.

Spoiler alert: They should have blown something up.