Urban Velo

Event Recap: Deep Custom

Via Cycle Twin Cities:

There are any number of words that you can use to describe Erik Noren; brash, creative, hard-working, genius. But to convey who Erik Noren is in a tidy 8 minutes? Now that is a challenge.

We spent last night at the Jungle Theater watching the first screening of “Deep Custom” a film about Noren, the owner and sole frame builder behind Twin Cities’ based Peacock Groove.

For years Noren has been known around the Twin Cities as someone who make bikes with flair and creativity. His profile has grown around the country through events such as the North American Handmade Bike Show (NAHBS) where he displays unique designs such as the Old Style Bike.

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