Urban Velo

Drive With Care Indiegogo Campaign

“Drive With Care.” That’s the message to drivers coming from this Bike Pittsburgh campaign. 2012 was a particularly harsh year for riders in Pittsburgh and this campaign was born out of a desire to make humanize bike riders in the face of multiple hit and run incidents and open hostility. “The people behind the windshield and under the helmet are our nurses, carpenters, children, and sports heroes, but the overwhelming perspective seems to be that bike riders are in-the-way nuisances who have no right to the road.” A successful but relatively short billboard and bus stop run was well received in town and around the web, and this Indiegogo campaign is an effort to increase the reach of the campaign much further than before. More bus shelters, more bus cards and more billboards can help to reach thousands of members of the public that are usually out of the reach of bike safety messaging. See more at the BikePGH Drive With Care Indiegogo.

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