Boris Vs Le Tour
In the world of fundraising, this is how it’s done. No Kickstarter, GoFundMe or IndieGoGo campaign, but some real world shenanigans with considerable effort and sacrifice. These dudes from London checked out one of the Boris bike-share rides, which are notoriously cumbersome (50 pounds!), and rode (or at least tried) those suckers 190km through the first stage of the Tour de France. Along the way (and still to this day) people texted “HARD65 £3″ to 70070, which then sent the money to Macmillan Cancer Support. They are still taking donations and this feat will be repeated in some way next year as well.
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