Bicycle Retailer Enters the Blogosphere
Bicycle Retailer and Industry News, the North American bicycle industry’s primary trade publication, launched its blog last week. Already well-respected for its print and web presence, the editors took a trepidatious step forward in their first week of blogging. According to news editor Megan Tomkins, the new media format forces Bicycle Retailer editors to:
Write on our feet, turn off (or at least turn down) the editorial filter and reveal a more personal side of the industry and of ourselves.
Visit www.bicycleretailer.com for more info.
