Urban Velo

Bicycle Culture Jamming

An ad agency in Pittsburgh placed an inspirational image of Henry Ford sitting atop his Model T in a bus stop kiosk. From what this piece at Just Seeds says, this intersection has been a continuous problem for cyclists getting hit by cars, who take off before the police arrive. The inadvertently placed poster has now become subject to a little alteration, bringing attention to cyclists’ concerns and sending an entirely different message. Backed.

About Scott Spitz

Commuting, touring, kid hauling, couriering, mechanic work, sales, advocacy, fixed, free—Scott has had his hands in it all over the years.

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3 Comments

  1. Scott NNovember 28, 2012 at 1:10 pm

    I saw this on my way to work on monday. Very smart. That whole strip from brew works to the convention center is hazardous for cyclists. Lots of cars blindly pulling out of side streets and that particular interesction (especially up hill) is a scary one. I try to take Penn down to smallman any chance I get instead.

  2. the trollNovember 29, 2012 at 3:21 am

    I like the guerrilla ad change, but i have to correct you. That is not a model T. It is a Ford Quadracycle, which were made between 1896 and 1901. The model T didn’t begin production until 1908.

  3. scottNovember 30, 2012 at 7:59 am

    Yeah, I totally guessed Troll. :)

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