B-cycle, Denver Bike Sharing Program
The launch will put 500 B-cycles located at 40-50 B-stations around the city, offering not only a green alternative to cars and cabs, but also encouraging healthy behavior.
The program is sponsored by the insurance company Humana. Why does one of the country’s largest health insurers want to get more people on bikes? Because just three hours of pedaling a week can reduce the risk of heart disease and stroke by 50 percent, according to the League of American Bicyclists. Humana hopes that B-cycle can be one part of many solutions to America’s obesity and environmental problems, making it easier for people to lead healthier, greener lives.
Each bike is equipped with computers to track mileage, calories burned and carbon offsets. The tracking enables riders to monitor their personal fitness and contributions to the city’s green efforts while also helping to connect B-cycle users with one another at www.bcycle.com.