Urban Velo

“7 Habits” Author Dies Doing “Good”

The author of “The 7 Habits of Highly Effective People” died Monday from the “residual effects” of a bike wreck he experienced back in April. According to this AP article, Stephen Covey was knocked unconscious after an accident (no one else involved) at the bottom of a steep hill. What I found interesting about this report was the following statement by Covey’s publicist,

“He just lost control on his bike and crashed,” Lund said. “He was wearing a helmet, which is good news.”

Maybe she was referring to the delay in death from April to July, but I really fail to see how Covey dying despite wearing a helmet is deemed “good news”. That’s plain poor publicizing right there. Regardless, it’s a shame he couldn’t go on, but maybe let’s choose our words a little more selectively next time. Let the helmet war begin.

About Scott Spitz

Commuting, touring, kid hauling, couriering, mechanic work, sales, advocacy, fixed, free—Scott has had his hands in it all over the years.

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  1. paul lacottaJuly 17, 2012 at 9:33 am

    I think she made that comment while he was still alive.

  2. Jeff TingeyJuly 17, 2012 at 9:53 am

    The quote is from from the initial crash which happened back in April.

  3. bikeygirlJuly 17, 2012 at 12:20 pm

    Thank you for pointing this out!!!

    When I first read the news earlier today from another source, the whole wording of the article seemed misleading to me. From the title ((it makes it sound like he died in an actual bike-crash)), to the non-chalant mention of the helmet. They could have maybe used this opportunity to point out that one needs to be cautios/observant after a serious bike accident, etc….

    Oh well…

  4. ChrisJuly 17, 2012 at 12:26 pm

    I wonder if that quote regarding the helmet was made during the initial accident, not after his death. It would make more sense that the publicist was optimistic about a recovery and cited the helmet use as a hopeful sign of recovery.

    If not, I agree with the author and think the helmet comment seems odd and out of place.

  5. ericJuly 17, 2012 at 2:15 pm

    germany and belgium, two of the biggest cycling countries in the world, have NO, i repeat NO laws concerning cyclists and helmets and very few cycling fatalities , WAKE UP AMERICA! if we change the laws to protect the cyclist instead of motorists then real change will come!

  6. JesseJuly 17, 2012 at 2:42 pm

    I think it’s poor writing not a bad publicist. The comment about good news is in reference to directly after the accident when doctors said there was no long term effects.

  7. Stephen Covey, Author of '7 Habits' Books, Dies at 79 - GROWGENICJuly 18, 2012 at 9:03 am

    [...] Turn Used BooksA Tribute to Stephen R. Covey 1932-2012Influential Author Stephen Covey Dies Aged 79“7 Habits” Author Dies Doing “Good” /* Thanks to Web Designer Wall for writing about this technique: [...]

  8. Randal PutnamJuly 19, 2012 at 5:10 am

    Argh! Why’d I read the comments to CBS article? I expend a lot of energy looking for the good in people and things, and then a dozen folks make mean comments about the life’s work of a deceased person. Comments to the article announcing his death! I’m guessing some of his friends and relatives will read article and then the comments-hoping to find condolences and other comforting words. Jeesh!

    Anyway, thanks for doing the work you do. I enjoy your posts every day!

  9. jimJuly 19, 2012 at 2:20 pm

    Helmets can’t prevent damage due to the brain bouncing around in the skull, because they don’t absorb enough impact force. That’s what causes concussions and damage to blood vessels. A hematoma can escape detection in an initial CT scan, then become critical weeks later. It happened to me once.

    Bike helmets are hugely overpromoted to the point that helmet use has become the main focus of discussion of any accident .

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